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Design with Data, Present with Power

Tue, May 18, 2021 4:00 PM - 4:45 PM EDT

Learn how to refine quickly and pitch your work confidently with vision data on your side. 3M™ Visual Attention Software (vas.3M.com) uses powerful AI to predict what is likely to get noticed at first glance, increasing the likelihood viewers will respond to your design. VAS can analyze almost any visual content – web layouts, print and digital ads, packaging and more – to help you make informed creative decisions without waiting for results of costly market research. Now you can integrate testing and insights directly into your everyday work stream, through to presentation. 

• Discover how to use VAS to analyze your creative content. 

• Know how to markup specific areas in your design to see how likely they are to get noticed. 

• Learn how to use objective feedback to make refinement decisions and reduce subjective review debates.