AIGA OK Presents: Lessons from the Gemba with Deborah Adler

Gemba is a Japanese term and translates as “The Real Place,” where the work is done. For a Tokyo reporter, it might be the scene of a crime. For a company like Toyota, it’s the manufacturing floor where the cars are actually built. For a surgeon, it’s the operating room. There are gembas everywhere, the trick is to be there to see what happens. It is where we discover little things unlock big challenges.

Deborah Adler uses this design approach to delight people, solve a problem, or change behavior. Any one of those can improve health outcomes. She believes achieving meaningful innovation requires a deep understanding of the people at the heart of her design, and the changing world that surrounds them. It is through these insights that she reveals how creating the right experience for people can have a positive and lasting impact on the quality of their lives.

Thursday, April 7th, 2016
Bricktown Brewery
1 N Oklahoma Ave
Doors open at 6:30p, Talk begins at 7p
$25 for nonmembers
$15 for students
Free for members

When & Where
Thu, May 5, 2016 6:30 PM - 9:30 PM CDT
Bricktown Brewery
1 N Oklahoma Ave
Oklahoma City, OK 73104