Brand Spanking New!
The Cultural Anthropologist’s Field Guide to Compelling Identity Design
Sitting around a conference table as executives bandy marketing buzzwords like brand DNA and authenticity will only get you so far in discerning the true culture of a company—its history, its aspirations, its lifeblood. That’s when it’s time to don your safari hat and make like Jane Goodall in the land of the chimps.
Grasping a company’s true essence—the building block of any cogent identity design—requires keen observation and analysis. It’s not something that can be extrapolated effortlessly from spreadsheets and focus groups. Before the brainstorming and typography begin, before the pen hits paper and the mouse starts clicking, a designer must first establish the client’s unique status within the ecosystems of business and popular culture.
Please join Eric Hoffman of the New York graphic design and branding firm Hoffman Creative for a wide-ranging discussion of his adventures in the jungles of corporate identity serving clients as diverse as Calvin Klein, Johnson & Johnson, Michael Kors, Target, David Yurman and Coty Beauty.
Thursday, April 7th, 2016
1 N Oklahoma Ave
Doors open at 6:30p, Talk begins at 7p
$25 for nonmembers
$15 for students
Free for members